what is the best-selling whisky brand in the world?

What is the best-selling whisky brand in the world?

Have a guess. It probably isn’t what you think.

Below, is a list, in reverse order, of the world’s best-selling whisky brands by volume (of industry-standard 9 litre cases).

Number 5: Johnnie Walker

The globally revered Scotch whisky brand, owned by Diageo, produces the iconic ‘Black Label’ and ‘Blue Label’ blended whisky. Originating in Scotland in 1820, Johnnie Walker has a reputation for quality and is a symbol of Scotch whisky craftsmanship and heritage.

Sales: 22.7 million

Number 4: Imperial Blue

Owned by Pernod Ricard, Imperial Blue is among India’s best-selling whiskies. A blend of Indian grain spirits and imported Scotch malt, it is the largest brand in the portfolio. Launched in 1997, Imperial Blue is celebrated for its affordable luxury, making it a preferred choice for consumers seeking a refined whisky experience in India.

Sales: 24 million

Number 3: Officer’s Choice

Officer's Choice is a prominent Indian whisky brand, first introduced in 1988. Produced by Allied Blenders and Distillers, it has consistently ranked among India's top-selling whiskies. Recognized for its balanced and nuanced blend, it is favoured for its approachable price point, making it a popular choice among consumers.

Sales: 24.9 million

Number 2: Royal Stag

A jewel in the crown of Pernod Ricard’s portfolio, it caters to whisky aficionados with its premium quality and refined taste. Launched in 1995, it has become a leading choice in India's whisky market and was first whisky in India to offer an international quality blend and not use any artificial flavourings.

Sales: 27.1 million

Number 1: McDowell’s

McDowell's is a well-known Indian whisky brand produced by United Spirits, a subsidiary of Diageo. Launched in 1963, it is made from a blend of imported Scotch and Indian malt whiskies and renowned for its smooth and mellow flavour. Its affordability and widespread availability make it a significant presence in the Indian market.

Sales: 30.8 million

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